Looking at the current Chinese lubricant market, under multiple factors such as economic environment adjustment and the impact of new energy vehicles, the overall demand, especially for automotive lubricants, has significantly declined, and the optimization and integration of product markets have intensified. At the same time, there are more and more lubricant brands in the fierce competition, in addition to traditional manufacturer advantage brands such as Mobil, Shell, Castrol, Great Wall, Kunlun, etc; OEM brands from car manufacturers, such as Volkswagen, General Motors, BMW, Mercedes Benz, Dongfeng, Jiefang, etc; Channel brands such as Huasheng, Baiyuan, Tuhu, Xinkangzhong, Kuaizhun, Three Headed and Six Armed, etc; As well as various independent brands, they are gradually entering this track with great strength, striving to get a share of the Chinese lubricant market with huge capacity but fierce competition.
For numerous lubricant brands with varying levels of strength, as they are confident about the future of the market, they have to face the current pain points: large investment in land and facilities for building factories, high debt ratios, but often idle production capacity; Small sales volume in the product market, low procurement of raw materials, and high production costs; Insufficient research and development capabilities, and high investment in inspection and testing equipment; Lack of various talents in technology, production, sales, etc., making it difficult to recruit and retain personnel; Large inventory, high ineffective inventory; Weak brand, difficult to find distributors, difficult to develop stores, slow terminal shipments… High production costs, quality costs, compliance costs, marketing costs, etc. make it urgent for lubricant brands to adopt a lighter asset OEM OEM OEM OEM cooperation model. Through comprehensive cooperation with lubricant production enterprises, they can build a differentiated market competitive advantage!
The role of OEM factories: brand service+product service+supply chain service
An excellent lubricant OEM OEM factory is not only a simple product incubation site, but also should take on multiple roles and become a combination of “brand service+product service+supply chain service”.
Haoming Technology has been focusing on developing OEM business for more than ten years, committed to providing customers with high-quality and customized products and services. It has formed a complete OEM empowerment system, which excellently interprets the functions and roles of the three major services in different stages of the early, middle, and later stages.
In the early stage, brand planning and product design. Firstly, conduct brand planning. Before the product is launched, the Haoming Technology team will have in-depth communication with customers, combine customer ideas and market research to position the brand reasonably, clarify the brand’s core values and unique selling points, and formulate effective pricing strategies. Secondly, based on brand positioning, the Haoming Technology team will develop targeted product formulas, packaging designs, and a series of brand VI designs.
Mid term, order delivery and product training. Haoming Technology has strong technical research and development capabilities, a scientific quality management system, and can provide personalized customized production and flexible production for cooperative customers on time, with quality and quantity guaranteed. It can also provide smooth and efficient point-to-point logistics services for cooperative customers. Haoming Technology will also provide relevant product knowledge training and practical case analysis for cooperative customers; At the same time, through study tours, we organize cooperative clients to visit Haoming Technology factory offline, enhance brand credibility, and make full preparations for the comprehensive market development and operation in the future.
In the later stage, the product will continue to be optimized and upgraded, and the resource sharing and cooperation mode will be extended. After the product is officially launched into the market, Haoming Technology will adapt to the continuous changes in demand and applications, continuously optimize and innovate, and prepare for product upgrades and replacements in advance according to industry rules to increase the market competitiveness of the product. At the same time, Haoming Technology deepens its deep cooperation with customers with an open attitude of mutual benefit and win-win, and works together towards the future.